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With an understanding of how people may find you online, what should you do to make sure you have a strong foundation in place? Let’s talk about the tools you should use and some tips to get you started.

A mobile-friendly website:

Your online hub. Yes, your business should have a mobile-friendly website. Your website is at the center of all your online activities. It’s the hub you’ll want to point people to in order to drive business. You shouldn’t rely solely on social media sites. You’ll want to have a place you own.

Think about the first thing you do when you want to investigate a business. Typically, you’ll go looking for a website to learn more. Your potential customers are doing the same. And they’re frequently doing it on a mobile device, making a mobile-friendly website important for today’s consumers.

When we say mobile-friendly, what we mean is mobile-responsive. A mobile-responsive website provides a great experience for visitors regardless of how they’re viewing it because it adapts to the device being used to access it. With a mobile-responsive website, visitors won’t struggle to find the information they need. The good news is that you no longer need to be a web designer to build an effective mobile-friendly website.

Your website should have at least three pages.

When people visit your website, they’re looking for answers to their questions. Use the following pages to answer them.

Think about your business specifically to add additional pages. For example, a restaurant should have a menu page. If you’re selling products, you should have an Online Store. A spa should have a Services page. Most businesses benefit from having blog functionality on their site as well.

What questions should you answer on your Homepage?

What is your product or service? People don’t have a lot of time. Be clear. Be specific.

Who is it for? The visitor is asking, “Is this for me?”

Who is your ideal customer?

Do you serve a particular group or industry?

Make it clear who your product or service is for.

So what? Why would your potential customer care?

Why should they choose you?

Is there something about your product or service that makes it unique?

What should visitors do next? Make a purchase? Contact you? Request a demo? Give an email address for resources?

Make it clear what action people should take as their next step.

What questions should you answer on your About page?

What is your story?

What problem are you trying to solve for your customers?

What obstacles did you face and overcome trying to solve this problem?

Why is your business important to you?

Why should people care?

How will potential customers benefit from working with you?

How will you solve their problem and give them peace of mind?

Do you have testimonials to support?

What makes you or your business different?

What are you better at than anyone else?

How will you use your skills to help your customers?

What’s your plan for them?

What questions should you answer on your Contact page?

Where can I find you?

Do you have a physical location(s)?

Where is your company based?

Which social media channels do you use?

When can I reach you?

What are your hours of operation?

Are all locations the same?

Are there different hours for support?

Other functions?

How can I contact you?

Is there more than one way? Start with your preferred method.

What should they expect in terms of a reply?

Create content:

Increase your chances of getting found Content is what people search for, consume, and share online. If you produce relevant content on a consistent basis that aligns to what your audience is searching for, you’ll have more people finding you and sharing your content. You’ll also make more connections for your business and reach more people, who will also share your content.

This content helps search engines like Google find your business and can result in free traffic to your website. Yes, there are some technical aspects to consider for search engine optimization or SEO. But at its core, it’s about delivering relevant and meaningful content to the people you’re trying to reach.

A blog is a functionality that makes it easy to add content, or posts, to your website on a regular basis. Whereas your website contains information about products and services, a blog gives you the ability to demonstrate your expertise by answering more specific questions for prospects and customers.