First you want to make sure that your target market is participating in the social media that you are working with. For instagram the popular aage range of followers would be between 18 and 34.
Another item to keep in mind is to make sure you are following the Instagram best practice, which would include:
- Post consistently. Consistent posts will keep you in front of your audience.
- Tell stories. It is a visual platform telling stories.
- Build a strong brand.
- Be visually consistent.
- Choose the right hashtags.
- Keep in mind user-generated content.
- Leave comments on your own posts and ask family and friends to leave comments too.
- Use Instagram to increase your website traffic.
- Host an Instagram contest.
- Convert followers to email subscribers.